Flagship Stores SERRATS, M.

The concept of the 'flagship store' is used to define a trademark's most representative space. The term has its origin in navy terminology and was initially adopted by the fashion world to describe stores that could 'fly the flag' for the brand's culture and image because of their very nature. This book features a representation of the best flagship stores around the world, the work of contemporary architectural giants like Massimiliano Fuksas and Wonderwall Inc., as well as new talents such as item idem, Torafu Architects and Ab Rogers.The book is set out in three chapters: Fashion & Accessories, Communication & Services and Furniture & Accessories. With more than 150 color pages and detailed plans of each project, it offers a selection of unique projects that are true temples of fashion and design and which break with the concept of the traditional store.Trefwoorden:// mode / design / architectuur

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