Managing Outside Pressure WINTER, Matthias Strategies for Preventing Corporate Disasters

Managing Outside Pressure represents a careful and thorough treatment of a potentially highly volatile and emotive subject that of outside environmental, health or social related pressure issues on companies. Taking a holistic approach which looks at the issues from all sides, the book attempts to draw managers attention to the potentially damaging effects that pressure can bring on companies caught in the middle of a campaign. The book helps managers to understand and forecast outside pressure issues, effectively determining which of the numerous demands of outside pressure groups need urgent, proactive attention and which may be treated reactively if the company considers them unjustified or exaggerated. This forecasting is accomplished with two checklists which help managers separate relatively non urgent issues from potential public relation disasters. Further, as Cornelius Herkströter (Royal Dutch/Shell Group) states in his Forword, the purpose is also to help organisations "apply best practice all the time...(and)...move away from incidents management to the building of relationships, from managing the most threatening outside pressures to establishing in a proactive way its corporate identity." There are a great variety of live examples and case studies throughout, including the experiences of such companies as ABB, Dow Chemical, Exxon, Hoechst, Mitsubishi, Monsanto, Nestlé, Novartis, Proctor & Gamble, Shell and many others.
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